Today is the day! To celebrate their 50th anniversary, Sanrio has launched a mobile pop up tour that will be stopping in certain cities across the U.S. And today that city is San Diego! The truck will be at the UTC mall in La Jolla from 11am to 7pm. There will be games, photo opportunities, activities and a selection of 50 collectible products for sale. You can download the full menu of what will be offered here. I am seriously excited for this. If you are a Sanrio fan, this is one event you do not want to miss!